Once a mobile wallet pass is saved to a mobile device it remains in the consumer’s mobile wallet. Here are just some of the many benefits that Mobile Wallet offers you as a marketer in order for you to instantaneously deliver relevant, personalized content to your customers: 1. 5 Key Mobile Wallet Capabilities to Care About Mobile wallet marketing refers to the various ways brands can use the channel beyond contactless digital payments as a means of effectively engaging their customers on their mobile phones. Mobile Wallet push notification about updated points balance What Is Mobile Wallet Marketing? With Mobile Wallet, coupons, Loyalty membership cards, boarding passes, event tickets, gift cards, and other items one might find in their back pocket or purse, are instead housed and organized as “passes” in a single location – a person’s mobile device – where they can easily be found and used. While Apple Wallet and Google Pay are best known for holding consumers’ credit cards and enabling contactless mobile payments, they offer much more than just a digital payment option at checkout. They require no extra download or sign-up by customers to use. Mobile Wallet is the summary term for the native apps, “Apple Wallet” and “Google Pay” built into all iOS and Android devices. Read on to learn about the benefits of mobile wallet marketing and the various ways you can take advantage of this personalized channel to connect, convert and retain your customers. ![]() A study done in 2022 found that 30% of consumers in the United States would prefer to pay with their mobile phones all of the time, a behavior that grew 2% from 2021Īs a marketer, it’s not only important that you understand the true value Mobile Wallet can drive, it’s essential.There are currently 2.8B Mobile Wallet users worldwide with no sign of usage slowing down. ![]() The Mobile Wallet market size in 2020 was +$100B, and is expected to grow at over 20% CAGR between 20.If you’re intrigued but still skeptical about how strong the momentum of mobile wallet as a channel has been with consumers, consider these statistics: As mobile phones become an increasingly competitive battleground for seeking consumer attention, Mobile Wallet can help cut through the noise to establish a convenient, functional, and secure touchpoint with your customers.
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